Sökning: "Björn Bertilsson"

Hittade 1 uppsats innehållade orden Björn Bertilsson.

  1. 1. How to create loyal visitors in hotel businesses

    Magister-uppsats, Sektionen för Hälsa och Samhälle

    Författare :Maria Bertilsson; Björn Persson; [2011]
    Nyckelord :Customer Relationship Management; Organizational factors; loyalty; business traveler;

    Sammanfattning : The purpose of this research paper is to provide an understanding for organizational factors effect on Customer Relationship Management (CRM) in the hotel business and then investigate CRM activities effect on loyalty among business travelers. An analysis of 163 questionnaires gathered from hotels in Sweden resulted in two main findings. LÄS MER