Sökning: "Björn Ljungqvist"

Hittade 1 uppsats innehållade orden Björn Ljungqvist.

  1. 1. Sälj- och köpprocessen av IT-relaterade tjänster

    Magister-uppsats, Ekonomiska institutionen

    Författare :Niklas Bergstedt; Björn Ljungqvist; [2000]
    Nyckelord :Business and economics; IT; IT-related services; relationship marketing; industrial marketing; buying center; sales process; purchase process; Ekonomi;

    Sammanfattning : Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). LÄS MER