Sökning: "Björn Sahlquist"

Hittade 2 uppsatser innehållade orden Björn Sahlquist.

1. 1. The Relationship between Standardization/Adaptation and Performance : An Empirical Study on E-commerce Firms

   Magister-uppsats, Institutionen för marknadsföring (MF)

   Författare :Oliver Göransson; Björn Sahlquist; [2013]
   Nyckelord :International marketing strategy; standardization; adaptation; export performance contingency perspective; e-commerce;

   Sammanfattning : The pace of globalization has increased over the last decades due to liberalization of trade policies, ease and stability of monetary systems as well as advances in transportation and information technology. Among those who have capitalized on these advances, e-commerce firms can be found. LÄS MER

3. 2. A location-based application : - From a consumer perspective

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Maria Andersson; Felix Ekman; Björn Sahlquist; [2012]
   Nyckelord :Location-based marketing; smartphone; application;

   Sammanfattning : The rise of mobile phones as the number one leading personal communication device make mobile phones very attractive for marketers, as they are always on, always with the consumer and always connected. Smartphones has the ability to update their location (thus the location of the consumer) by themselves. LÄS MER