Sökning: "Björn Stenström"

Hittade 3 uppsatser innehållade orden Björn Stenström.

  1. 1. Från Colosseum till Allianz Arena : En explorativ studie om processen att förändra ett företags grafiska profil

    Kandidat-uppsats, Institutionen för ekonomi och företagande

    Författare :Björn Hellström; Lina Stenström; [2010]
    Nyckelord :Corporate rebranding; Brand change; Visual identity; Graphic profile; Corporate rebranding; Varumärkesförändring; Visuell identitet; Grafisk profil;

    Sammanfattning : The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are companies today who make the choice to change an already well-known graphic profile. LÄS MER

  3. 2. Small and Medium Sized Food Producers - how are they affected by the trading blocs and the distributors’ own brands? : A case study of three SME in the food industry

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Emma Björn; Lovisa Stenström; Erich Altoray; [2007]
    Nyckelord :food industry; Distributor s own brand; Small and medium businesses;

    Sammanfattning : Background: The Swedish food industry has changed dramatically during the last decades and to become and remain as a player has become a demanding task for several of the small and medium sized enterprises (SME). The trading blocs have increased the development of their own brand (DOB) and this has given the SME new competition but also the possibility to produce these products for the trading blocs. LÄS MER

  4. 3. The Family Council : A commucation forum in the family business

    Magister-uppsats, IHH, Företagsekonomi

    Författare :Emma Björn; Lovisa Stenström; [2007]
    Nyckelord :Family Business; Family Council; Corporate Governance; Communication; Conflict Management;

    Sammanfattning : .... LÄS MER