Sökning: "Blogosphere"

Visar resultat 1 - 5 av 30 uppsatser innehållade ordet Blogosphere.

  1. 1. "There is nothing hidden behind the mask, the mask is all there is": En netnografisk studie om influencers autenticitet och modets kommunikation via kanalen YouTube

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Julia Lindholm; Olivia Eliasson; [2018]
    Nyckelord :Fashion; Mediatization; Identity; Influencer; YouTuber; Vlog; Authenticity; Cultural Sciences;

    Sammanfattning : This bachelor thesis, “There is nothing hidden behind the mask, the mask is all there is.’ - A netnographic study on influencers’ authenticity and the communication of fashion through YouTube”, aims to understand the conception of authenticity and identity from a fashion perspective through the phenomenon vlogging on YouTube. LÄS MER

  3. 2. “Mommy meets Money”: Digitized forms of affective labor among ‘mommy’ bloggers and the biopolitical production of ‘life’ as a marketable commodity

    Master-uppsats, Lunds universitet/Graduate School; Lunds universitet/Master of Science in Social Studies of Gender

    Författare :Erla Gjinishi; [2018]
    Nyckelord :affective labor; biopolitical production; everyday life; marketable commodities; virtual economy; reproductive labor; social factory; ‘mommy’ blogging; multitude; Social Sciences;

    Sammanfattning : This study explores the ways in which digitized forms of affective labor among ‘mommy’ bloggers effectuate biopolitical production of ‘life’ as a marketable commodity. Situating the research in a context of a neo-liberal re-structuring of the global order and dissolving biopolitical state boundaries, this study captures the transformation of ‘life’ and its quotidian needs and capabilities into a terrain for commodification. LÄS MER

  4. 3. Jag är vad jag äger : En kvalitativ studie om bloggars inflytande på konsumtion och identitet

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Veronica Andersson; Chwaszcz Klaudia; [2018]
    Nyckelord :heminredning; identitet; bloggar; konsumtion;

    Sammanfattning : Never before have we invested so much time and money in our homes as we do today. The increased interest in home interior is partly due to an increased commercialization of home and interior design on social media, and that people nowadays own housing in a greater extent than before. LÄS MER

  5. 4. Bloggsamarbeten – En fråga om etik? : En kvalitativ intervjustudie om PR-praktiker, Bloggsamarbeten, Riktlinjer och Etik

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Ebba Elfstrand; Mimmih Ljunggren; [2017]
    Nyckelord :Blogosphere; Blog cooperation; Influencer; Ethics and Moral; PR-practitioners; PRECIS;

    Sammanfattning : The media landscape is changing, the blogs has taken focus from the traditional media. The PR industry is having a hard time following the rapid development, especially developing an ethical framework. LÄS MER

  7. 5. Common Practices in Blogger Relations - An Exploratory Research on Structures, Dynamics and Dependencies

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Daniela Weltz; [2016]
    Nyckelord :blogger relations; influencer relations; interdependence; professional blogger; PR agencies; Social Sciences;

    Sammanfattning : The blogosphere recently experiences an increasing attention by PR practice which engages in blogger relations to target bloggers as influential online gate-keepers. Bloggers thereby are given numerous possibilities to make use of their authenticity and credibility, and endorse brands through collaborations with PR. LÄS MER