Sökning: "Bobby Zhou"

Hittade 2 uppsatser innehållade orden Bobby Zhou.

  1. 1. The Role of Professional Identity in Digital Transformation : The Case of Heavy Equipment Operators in the Swedish Earth-Moving Industry

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Robin Wänlund; Bobby Zhou; [2021]
    Nyckelord :Professional identity; Change management; Digital transformation; Earth-moving contractor; Heavy equipment operator; Professionell identitet; Förändringsarbete; Digital transformation; Maskinentreprenad; Maskinförare;

    Sammanfattning : Digital transformation has become a hot topic both amongst practitioners and researchers. However, a vast majority of industries are struggling with collecting the benefits from digital transformation, and the Swedish earth-moving industry is no exception. LÄS MER

  3. 2. Using Machine Learning to Detect Customer Acquisition Opportunities and Evaluating the Required Organizational Prerequisites

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Olle Malmberg; Bobby Zhou; [2019]
    Nyckelord :Consumer decision journey; Customer acquisition Customer relationship management; Machine Learning; Organizational prerequisites; User activity; Random forest; XGBoost; Användaraktivitet; Consumer decision journey; Customer relationship management; Kundförvärv; Maskininlärning; Organisatoriska förutsättningar; Random forest; XGBoost;

    Sammanfattning : This paper aims to investigate whether or not it is possible to identify users who are about change provider of service with machine learning. It is believed that the Consumer Decision Journey is a better model than traditional funnel models when it comes to depicting the processes which consumers go through, leading up to a purchase. LÄS MER