Sökning: "Bogdan Good"

Hittade 1 uppsats innehållade orden Bogdan Good.

  1. 1. Being Small and Managing Communities : An explorative study on how SMEs utilize community management to communicate

    Kandidat-uppsats, Företagsekonomi

    Författare :Thibault Linte; Ariane Hervier; Vincent Bogdan; [2012]
    Nyckelord :community management; SMEs; brand community; two-way communication;

    Sammanfattning : Research on community management conducted in the past has used primarily examples and case studies within large corporations. Small and medium sized enterprises (SMEs) also need to be included in community management, exploring the ways in which they deal with community management and if the large company theories on the subject can be applied to them. LÄS MER