Sökning: "Book Club 2.0"

Hittade 1 uppsats innehållade orden Book Club 2.0.

  1. 1. Oprah's Book Club 2.0 : en studie av interaktionen på Oprah's Book Club's Instagram

    Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

    Författare :Marta Toledo Jörgenssen; Laura Ukaj; [2021]
    Nyckelord :Oprah Winfrey; Book Club 2.0; Instagram; comments; members; celebrity studies; parasocial; virtual community; emotional value; literature; social media; sociala medier; litteratur; kommentarer; medlemmar; berömda personer; Cultural Sciences;

    Sammanfattning : This paper is a study of how users on Instagram interact on Oprah’s Book Club 2.0. American Dirt was the book we studied for interaction between users and Oprah. A lot has happened with the digitalization since Oprah’s Book Club went from announcing the monthly book on TV to announcing it on social media. LÄS MER