Sökning: "Borderless marketing"
Hittade 1 uppsats innehållade orden Borderless marketing.
1. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series
Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudierSammanfattning : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. LÄS MER
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