Sökning: "Borderless marketing"

Hittade 1 uppsats innehållade orden Borderless marketing.

  1. 1. Consumer Cosmopolitanism through Japanese products: The case of the Yakuza-series

    Master-uppsats, Lunds universitet/Centrum för öst- och sydöstasienstudier

    Författare :Hampus Kilåker; [2021]
    Nyckelord :Borderless marketing; Yakuza; Japan; Culture; Cosmopolitanism; Representation; Social Sciences;

    Sammanfattning : Mukokuseki or borderless marketing has long been a topic within the marketing of Japanese cultural products. On the opposite end, there is the concept of ultra-cultural products and the Yakuza-series by Sega is one of the examples that takes advantage of both. LÄS MER