Sökning: "Boström Philip"
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1. Exploring the customer journey : An exploratory study investigating the customer journey
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. LÄS MER
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