Sökning: "Boström Philip"

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  1. 1. Exploring the customer journey : An exploratory study investigating the customer journey

    Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomi

    Författare :Marcus Bolinder; Boström Philip; [2019]
    Nyckelord :Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

    Sammanfattning : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. LÄS MER