Sökning: "Bottom of Pyramid market"

Visar resultat 16 - 20 av 23 uppsatser innehållade orden Bottom of Pyramid market.

  1. 16. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    Master-uppsats, Företagsekonomiska institutionen

    Författare :Teresa Correia; Patrik Mårdh; [2013]
    Nyckelord :Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Sammanfattning : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. LÄS MER

  3. 17. Enabling and using local communication channels in rural India

    Magister-uppsats, Institutionen för marknadsföring (MF)

    Författare :Jonathan Book; Jesper Lindahl; [2013]
    Nyckelord :BOP; rural India; NGO; local entrepreneurs; awareness; four A s; CSR; Godrej Boyce; First Energy Limited; Hindustan Unilever;

    Sammanfattning : The global population can, based on income per capita be divided into three socioeconomic segments of a pyramid where the bottom segment is labeled: base/bottom of the pyramid (BOP). The BOP market has a collective buying power estimated to five trillion dollar per year. LÄS MER

  4. 18. Matching Innovation- Introducing new innovations on the BoP market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jesper Johansson; [2012-07-17]
    Nyckelord :Innovation; matching; translation; interessement; co-creation;

    Sammanfattning : In recent years increasing attention has been directed towards the reasonably untapped markets at the Bottom of the Pyramid (BoP). These emerging markets infer great opportunities for business and the lack of technical development intensifies the interest of innovative companies. LÄS MER

  5. 19. The market of the bottom of the pyramid: Impact on the marketing-mix of companies. : A quantitative study of three African countries

    Master-uppsats, Företagsekonomi

    Författare :Irina Dinica; Damien Motteau; [2012]
    Nyckelord :BOP; marketing-mix; subsistence consumer; poverty; consumption characteristics;

    Sammanfattning : .... LÄS MER

  7. 20. Utvärdering och implementering av solugn och energieffektiv grill i Namibia

    Master-uppsats, KTH/Maskinkonstruktion (Inst.)

    Författare :Sofia Edlund; Anders Lindén; [2011]
    Nyckelord :;

    Sammanfattning : Detta projekt har utförts på Institutionen för maskinkonstruktion på Kungliga tekniska högskolan (KTH) som en fortsättning på tidigare examensarbeten där en solugn samt en energieffektiv grill har utvecklats. Målet var att undersöka möjligheterna att lansera dessa produkter i Namibia. LÄS MER