Sökning: "Boyang Shi"
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1. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lensMaster-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Sammanfattning : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. LÄS MER