Sökning: "Boyang Shi"

Hittade 1 uppsats innehållade orden Boyang Shi.

  1. 1. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens

    Master-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Boyang Shi; Jinwan Liu; [2018]
    Nyckelord :Showrooming phenomenon; Customer perspective; Cross-channel consumption behavior; Grounded theory research;

    Sammanfattning : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. LÄS MER