Sökning: "Brad Eicher"

Hittade 1 uppsats innehållade orden Brad Eicher.

  1. 1. The Role of Negative eWOM in a High Involvement Decision Context

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Brad Eicher; Shiva Bhaskary Beesapu; Michel Roeleveld; [2009]
    Nyckelord :WOM; Negative eWOM; Consumer Behavior; High Involvement Decision; Grounded Theory; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : The main purpose of this thesis is to uncover the relationship that exists between the formation of purchase intentions and the factors that influence the process of intent formation; a specific focus will be given to the discovery of the impact of negative eWOM within a consumer’s pre purchase decision context. The thesis uses an inductive and qualitative design. LÄS MER