Sökning: "Brand Acquisition from China"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Brand Acquisition from China.

1. 1. The effects of different acquisition strategies on brand equity and purchase intention

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Pupu Jin; [2023]
   Nyckelord :Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

   Sammanfattning : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. LÄS MER

3. 2. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

   Kandidat-uppsats,

   Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
   Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

   Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

4. 3. Mittelstand-off: Implications for target firms of Sino-German Mittelstand acquisitions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Konstantin Klüpfel; Erik Wester; [2017]
   Nyckelord :China; Germany; acquisition; M A; implications;

   Sammanfattning : Sino-German Mittelstand acquisitions of recent years have received significant attention from the German public, politics, and media. In addition to a perceived imbalance between Germany and China regarding the treatment of foreign acquisitions, the key concern is that these acquisitions could diminish Germany's competitiveness by resulting in layoffs, relocation of production facilities to China, and knowledge transfer. LÄS MER

5. 4. The Country of Ownership Paradox

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Nora Varga; Fengge Zhao; [2016]
   Nyckelord :Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Sammanfattning : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. LÄS MER

7. 5. The Positioning Strategy of China Self-owned Car Brands in the Chinese Market

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Hongmi Chen; Ji Zhou; [2013]
   Nyckelord :China self-owned car brands; positioning strategy; target market; brand image;

   Sammanfattning : The purpose of this thesis is to find a proper positioning strategy for China self-owned car brands in the Chinese market. For this purpose, the authors used the theory about brand positioning, target market and segmentation, brand image, differentiation and general positioning process. LÄS MER