Sökning: "Brand Associations"

Visar resultat 6 - 10 av 298 uppsatser innehållade orden Brand Associations.

1. 6. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lovisa Smedmark; Karin Forslund; [2023]
   Nyckelord :Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

   Sammanfattning : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. LÄS MER

3. 7. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

4. 8. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
   Nyckelord :Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

   Sammanfattning : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). LÄS MER

5. 9. Vilka är spelreglerna utanför plan för fotbollsklubbar, när supportrarna agerar domare? : En jämförande studie av vilka faktorer som utgör det supporterbaserade varumärkesvärdet i stads - och landsbygdsklubbar

   Kandidat-uppsats, Högskolan Väst/Institutionen för ekonomi och it

   Författare :Josefine Johansson; [2023]
   Nyckelord :Brand Equity; consumer-based brand equity CBBE ; soccer club; sport brands; branding; supporter loyalty; Varumärkeskapital; konsument baserad varumärkeskapital; fotbollsklubb; sportvarumärke; varumärkesbyggande; supporterlojalitet;

   Sammanfattning : Fotbollssupportrar återkommer till en klubbs matcher även om de senaste resultaten har varit dåliga. Referensgrupper har visat sig kunnat påverka supporterlojaliteten som vidare påverkar ett varumärkes supporterbaserade kapital. LÄS MER

7. 10. Becoming by Buying : A qualitative study about Brandengagement in self-concept (BESC) in the pre-purchase stage

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Philip Brunkes; Lina Johansson; [2023]
   Nyckelord :Fast-Fashion; Brand Engagement in Self-concept; Pre-purchase stage; Self- concept; Consumer decision making process; Self-congruity;

   Sammanfattning : Fast fashion brands provide consumers with constantly available opportunities to update,not only their wardrobes, but themselves. As our identities have become a constant projectto work on, consumption of fast fashion involves the possibilities of trial and error ofpersonal development. LÄS MER