Sökning: "Brand Co-Creation"

Visar resultat 1 - 5 av 57 uppsatser innehållade orden Brand Co-Creation.

  1. 1. Co-creation of Brand Value In Startups

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sabbir Hasan Noor; Sara Sari; [2021]
    Nyckelord :co-creation; startups; brand value; brand image; social networking;

    Sammanfattning : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. LÄS MER

  2. 2. Accelerated Testing: Development of a Normative Lifespan Method for Water-Sports Products

    Master-uppsats, Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Författare :Hoel Chaigne; [2020]
    Nyckelord :Durability; Eco-Design; Product Reliability; LCA; Circular Economy; Sports Equipment;

    Sammanfattning : In the sports industry, the products currently being developed by design teams are degraded over time due to wear and tear. During the last decade, awareness about the global environmental crisis has increased and sports users are now more demanding about the environmental impact of products and services that they are using. LÄS MER

  3. 3. Connecting Value Co-Creation Practices and Consumer Relationships in Brand Communities : A Comparative Multiple Case Study of Two Adidas Runners Communities

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Simon Blüchert; Mårten Nordbeck; [2020]
    Nyckelord :Value co-creation practices; consumer relationships; brand community; relationship marketing; consumer participation;

    Sammanfattning : A strong brand community is characterized by its value co-creation practices and brand community consumer relationships. Although previous brand community literature explains the contribution of brand community entities through these practices and relationships separately, no identified research has focused on how these practices are connected to the consumer relationships. LÄS MER

  4. 4. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Dumitru Lopusneac; [2020]
    Nyckelord :co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Sammanfattning : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. LÄS MER

  5. 5. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
    Nyckelord :Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

    Sammanfattning : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. LÄS MER