Sökning: "Brand Commitment"

Visar resultat 11 - 15 av 161 uppsatser innehållade orden Brand Commitment.

  1. 11. Supplier engagement for biodiversity : current situation and views

    Master-uppsats, SLU/Dept. of Urban and Rural Development

    Författare :Anouk Van Obergen; [2023]
    Nyckelord :Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

    Sammanfattning : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. LÄS MER

  3. 12. Employer Branding inom familjeföretag i Skaraborg : En studie om hur stora och medelstora familjeföretag i Skaraborg arbetar med Employer Branding

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Emilia Hagström; Emilia Åkesson; [2023]
    Nyckelord :Family business; Employer Branding; Employer Brand; Motivation; Recruitment; Familjeföretag; Employer Branding; Arbetsgivarvarumärke; Motivation; Rekrytering;

    Sammanfattning : Familjeföretag kan arbeta med Employer Branding genom de fördelar det innebär att vara ett familjeföretag, bl.a. genom deras unika historia och familjens engagemang i företaget. LÄS MER

  4. 13. The Development of Brand Loyalty within Online Motorsport Brand Communities

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Alexander Hedlund; Simon Sundelius; [2023]
    Nyckelord :Brand Loyalty; Online Brand Communities; Motorsport; Motorsport Brand Communities; Brand Community Engagement; Brand Identification; Brand Community Participation; Brand Community Identification; Brand Community Trust; Brand Community Commitment;

    Sammanfattning : The use of online brand communities and its effect on brand loyalty has been heavily researched in previous studies. However, online brand communities in the context of motorsport, which is inherently different from other sports, has not been thoroughly researched previously and currently remains unknown. LÄS MER

  5. 14. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Nyckelord :Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Sammanfattning : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. LÄS MER

  7. 15. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sarafat Hossain; Liana Hakobyan; [2022]
    Nyckelord :sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Sammanfattning : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. LÄS MER