Sökning: "Brand Commitment"

Visar resultat 21 - 25 av 161 uppsatser innehållade orden Brand Commitment.

  1. 21. Balansen mellan ideell och kommersiell verksamhet : En studie i hur svenska elitidrottsföreningar hanterar kommersiella och ideella aspekter för att nå framgång i sina verksamheter.

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Nils Strand; Klas Rautila; [2022]
    Nyckelord :Non-profit; commercial; commitment; transparency; balance; Ideell; kommersiell; engagemang; transparens; balans;

    Sammanfattning : Den traditionella svenska idrottsmodellen lutar sig tungt åt det ideella engagemanget. Särskilt inom barn och ungdomsidrott, där det vanligen är föräldrar och eldsjälar ser till att idrottsföreningen håller sig flytande. LÄS MER

  3. 22. Holistic view of brand equity and sustainability activities : A qualitative study in the transport sector

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Anna Petterson; [2022]
    Nyckelord :Sustainability activities; Brand equity; Brand identity; Brand reputation;

    Sammanfattning : Purpose - The purpose of the study is to explore how sustainability activities are perceived as a part of a company’s brand equity and brand reputation in a B2B context within the transport sector. This is studied from the perspectives of the supplier as well as of its customers. LÄS MER

  4. 23. Sustainability Propaganda – The Oatly case : A qualitative content analysis of Oatly's external communication.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Maja Lundgren; [2022]
    Nyckelord :Propaganda; brand activism; persuasion; rhetoric; strategic communication; Oatly; Propaganda; varumärkesaktivism; övertalning; retorik; strategisk kommunikation; Oatly;

    Sammanfattning : The brands' commitment to sustainability is being developed into an established market strategy, which means that the concept of brand activism is becoming increasingly common. Due to this development, the external communication that these brands drive also tends to adopt a more convincing and coercive approach in order to influence the consumers. LÄS MER

  5. 24. Am I not attractive anymore? : A qualitative study on how to increase attractiveness after Covid-19 for organizations within the tourism & hospitality industry

    Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

    Författare :Simon Nygren; Joel Lindahl; [2022]
    Nyckelord :Talent; talent management; talent pools; crisis; crisis effects; Covid-19 tourism; tourism; hospitality; tourism hospitality; employee turnover intention; employee commitment; employer attractiveness; employer branding;

    Sammanfattning : As the need for similar skills across various industries has increased throughout the years, itis not mandatory to stay within the same industry or organization as you once started. Whennew opportunities take shape, people have come to compare their situation with what it couldbe like in another organization, in another industry, making the attractiveness of anorganization increasingly important, both to keep and to attract new talented employees. LÄS MER

  7. 25. En studie om fansens syn och påverkan av fotbollsprofilers kommunikation via Instagram

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Fanny Berglund; Emma Eklund; [2022]
    Nyckelord :Social media; brand; brand equity; brand image; brand engagement; influence; attitude; association; footballprofiles; Sociala medier; varumärke; varumärkeskapital; varumärkesimage; varumärkesengagemang; påverkan; attityd; association; fotbollsprofiler;

    Sammanfattning : Social media is a topic that is discussed extensively and is today a platform used by a number of companies and organizations to enable individuals to communicate and create stronger relationships with their various stakeholders. Instagram, which is a social image and videoplatform, has become an easy way to market your company, organization or oneself. LÄS MER