Sökning: "Brand Dislike"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden Brand Dislike.

  1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    Magister-uppsats, Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Författare :Merel Cheng; Lisa Frommann; [2023]
    Nyckelord :Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Sammanfattning : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. LÄS MER

  3. 2. Weapons of Brand Destruction: Exploring the different methods and strategies used by Online Anti-Brand Communities aimed to harm brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrés Emilio Garcia Raffo; Niklas Kjellander; [2022]
    Nyckelord :Brand Community; Anti-Brand Community; Brand Dislike; Consumer-activism; Business and Economics;

    Sammanfattning : Aim: The aim of this paper was to shed light on the different methods/strategies that Anti-Brand Communities (ABCs) use in order to cause harm to particular brands. Purpose: The purpose of this paper is to offer assistance to brand managers through Anti-Brand Community-insights, as a means of combating the increasingly growing number of ABCs. LÄS MER

  4. 3. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    Magister-uppsats,

    Författare :Joris Bertholet; Daan Juistenga; [2021]
    Nyckelord :FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Sammanfattning : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. LÄS MER

  5. 4. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Nyckelord :Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Sammanfattning : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). LÄS MER

  7. 5. Rosa prissättning - En kvantitativ studie om effekterna av könsbaserad prisdiskriminering

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sandra Egelbäck Starud; Sara Nillroth; [2017]
    Nyckelord :Gender marketing; Pink Pricing; Price discrimination; Price fairness; Price perception;

    Sammanfattning : The New York City Department of Consumer Affairs conducted a first-ever study of the gender pricing of goods in New York city across multiple industries in December 2015. The study showed that equivalent products marketed towards women often are more expensive than products marketed towards men. LÄS MER