Sökning: "Brand Essence"

Visar resultat 1 - 5 av 25 uppsatser innehållade orden Brand Essence.

  1. 1. Flow of charged particles in Pb-Pb and pp collisions at the LHC

    Master-uppsats, Lunds universitet/Fysiska institutionen; Lunds universitet/Partikel- och kärnfysik

    Författare :Mohamed Berkat; [2024]
    Nyckelord :Quark Gluon Plasma; QGP; Quantum Chromodynamic; QCD; flow coefficients; Event Plane; Cumulants; ALICE; Physics and Astronomy;

    Sammanfattning : This thesis investigates the transition of Quantum Chromodynamic (QCD) matter to a strongly interacting Quark Gluon Plasma (QGP), where quarks and gluons become deconfined. The expansion of this plasma exhibits characteristics of an ideal relativistic hydrodynamics system, suggesting a behavior similar to that of a perfect fluid. LÄS MER

  3. 2. How to Make a Narrative Fly?

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Kevin Fritz; [2023]
    Nyckelord :Brand legitimacy; discursive theory; lexical choices; semiotic resources; narrative; multimodal critical discourse analysis; SAS; storytelling; strategic communication; digital media; Social Sciences;

    Sammanfattning : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. LÄS MER

  4. 3. Is Green brand image the saviour of consumers' well-being? : An exploration on how consumers' subjective well-being can be influenced by green brand image.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Tim Anderzén; Lia Ramadan; [2023]
    Nyckelord :Green brand image; Subjective well-being; Altruism; Self-image;

    Sammanfattning : Background: Subjective-well being is an increasingly important concept within consumer research. Previous studies have thus far shown the capability of brand image and other types of image to influence separate components of subjective well-being, mainly life satisfaction, positive and negative affect. LÄS MER

  5. 4. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Hägg; Louise Andersson; [2022]
    Nyckelord :global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Sammanfattning : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. LÄS MER

  7. 5. SBM Paper: The House of Gucci in 2022

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jessica van Zeijderveld; Siannie Quartero; Iris Martine Theresia Arts; [2022]
    Nyckelord :SBM paper; case study; Gucci; Social Sciences;

    Sammanfattning : “You smell that? Smell that. This is legacy.” - Aldo Gucci [Al Pacino, The House of Gucci] Recently, the movie ‘House of Gucci’ was released revolving around the dark twists and turns that the brand Gucci went through internally. Including the rise and fall of the Gucci dynasty, from betrayal to murder. LÄS MER