Sökning: "Brand Fashion Shop"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Brand Fashion Shop.
1. Balenciagas provokativa uttryck
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This essay aims to analyse the reason behind Balenciaga's success through a strong brand identity and branding strategies. As well as researching the importance of their visual expression in connection to their staging of identity with postmodern characteristics. LÄS MER
2. To be sustainable or to be fashionable? That is the question... : A quantitative study of the consumer's perspective on CSR in the fast fashion industry
Kandidat-uppsats, Högskolan i HalmstadSammanfattning : The purpose of the paper is to create a deeper understanding of the effects a company’s CSR activities have on consumers' purchase decisions in the fast fashion industry. Additionally, how consumers' brand image changes when a company does not meet the criteria for CSR initiatives. LÄS MER
3. TikToks kraft att påverka : En analys av företags övertalningsstrategier på TikTok
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : The study aims to reveal companies' persuasion strategies on TikTok. TikTok has shown to be an effective marketing tool and today consumers feel like they often overspend their money on stuff they can't afford. This context birthed the idea to our study. LÄS MER
4. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. LÄS MER
5. The more comfortable you feel, the more power you have : A study on modest style consumption among young women
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : As clothing is the most visible type of consumption, what we wear often says a lot about who we are. We buy what we consider in line with our identity and avoid what we consider as not. Our consumption is influenced by a number of factors, whether internal or external and throughout the years we adopt a certain way of style. LÄS MER