Sökning: "Brand Fidelity"

Hittade 4 uppsatser innehållade orden Brand Fidelity.

  1. 1. Enhancing Brand Experience Through UI Elements Aligned With Brand Values : An Investigation of the Interconnected Fields of User Experience and Brand Experience Within the Context of IKEA’s E-commerce Website

    Magister-uppsats, Jönköping University/JTH, Avdelningen för datateknik och informatik

    Författare :Ráhel Anna Balogh; Máté Kézy; [2023]
    Nyckelord :user experience design; user interface design; visual design; brand experience; e-commerce website; hedonic quality; brand values; UI elements;

    Sammanfattning : In today’s competitive landscape, shaping positive digital experiences with the brand is crucial for the company’s market success. The study aimed to investigate the interconnected relationship between User Experience (UX) and Brand Experience (BX) by exploring the potential for enhancing BX through the implementation of User Interface (UI) elements aligned with brand values within an e-commerce website. LÄS MER

  3. 2. A coupling method using CFD, radiative models and a surface model to simulate the micro-climate

    Master-uppsats, KTH/Teknisk mekanik

    Författare :Joseph Vernier; [2023]
    Nyckelord :Computational Fluid Dynamics; Fluid Mechanics; Numerics; Micro-climate modeling; Radiation; Crop modeling; Photovoltaic panels;

    Sammanfattning : The increasing demand for energy, depletion of fossil fuels, rising global warming, and greenhouse gas emissions have stimulated the need for widespread development and adoption of renewable energy sources (RES) worldwide. Among these sources, solar energy has emerged as a major contender to meet the growing demand. LÄS MER

  4. 3. Ansvarstagande varumärken i väpnade konflikter

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Dahl; Viktor Karlsson; Adam Mattsson; [2022]
    Nyckelord :Business Ethics; Corporate Social Responsibility; Brand Attitude; Brand Love; Brand Fidelity; Corporate War Responsibility; Business and Economics;

    Sammanfattning : Research question: How do different actions from corporations, in countries waging war, affect consumers' perception of the corporation? Purpose: The purpose of this study is to examine how consumers´ perception of brands are affected by corporations' actions in countries waging war. Theoretical perspectives: The main theories cover how brands´ perceived Business Ethics and perceived CSR affects Brand Fidelity and how brands are affected by inconsistent behaviour. LÄS MER

  5. 4. Responsivitet på menyn : Produktnavigering på en e-handelsplats som är både flexibel och säljande, går det?

    Kandidat-uppsats, Linköpings universitet/Interaktiva och kognitiva system; Linköpings universitet/Tekniska högskolan

    Författare :Viktor Lanneld; Max Bergström; [2014]
    Nyckelord :;

    Sammanfattning : The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. LÄS MER