Sökning: "Brand Imagery"

Visar resultat 1 - 5 av 28 uppsatser innehållade orden Brand Imagery.

  1. 1. Molns inverkan på satellitdetektion av vegetationsbränder i Sverige

    Master-uppsats, Uppsala universitet/Luft-, vatten- och landskapslära

    Författare :Marcus Letalick; [2022]
    Nyckelord :clouds; satellite detection; VIIRS; active fires; forest fire; grass fire; FRP; NOAA-20; Suomi-NPP; JPSS; moln; satellitdetektion; VIIRS; skogsbrand; gräsbrand; vegetationsbrand; FRP; NOAA-20; Suomi-NPP; JPSS;

    Sammanfattning : Results are presented from the 2021 test run of active fire detection using the Visual Infrared Imaging Radiometer Suite (VIIRS) instrument, that is currently onboard the polar satellites Suomi-NPP and NOAA-20. The test is performed by the Swedish Civil Contingencies Agency and the Swedish Meteorological and Hydrological Institute, in cooperation with local fire departments in Sweden. LÄS MER

  3. 2. Luxury fashion and nostalgia : A study from a marketing perspective

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Malin Tasapuro; Pontus Johansson; [2022]
    Nyckelord :luxury fashion; branding; nostalgia; marketing; symbolic meaning;

    Sammanfattning : Using a qualitative semiotic analysis and a quantitative netnographic approach, this mixed method study seeks to examine the use of nostalgic marketing within the field of luxury fashion advertising. The focal point of the study focused on material from online video content posted by four European luxury fashion brands between the years 2020 and 2022, as well as commentary feedback from their followers on social media platforms Instagram and Youtube. LÄS MER

  4. 3. Kroppsnormer, ideal och kroppsinklusivitet i ett samhälle präglat av “den perfekta kroppen” : En semiotisk bild- och retorisk analys av Victoria´s Secret & Twilfit By Change´s visuella kommunikation 

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Evelina Hallin; Frederikke Ulm; [2022]
    Nyckelord :Organizational identity; Organizational image; Victoria’s Secret; Twilfit By Change; Constructed communication; Body norms and Body ideals; Organisations identitet; Organisations image; Victoria’s Secret; Twilfit By Change; Konstruerad kommunikation; Kroppsnormer; Kroppsideal;

    Sammanfattning : This study aims to understand the complexity underwear brands are subject to in particular in relation to their explicit use of models to create an organizational identity and image. Through two underwear brands (Victoria’s Secret and Twilfit By Change) we intend to examine their use of models in different sizes and different skin tones through visual communication (imagery and text) on their respective websites. LÄS MER

  5. 4. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    Kandidat-uppsats,

    Författare :Joanna Kedzior; Marie Tiberg; [2022]
    Nyckelord :Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Sammanfattning : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. LÄS MER

  7. 5. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Emma Olsén; [2021]
    Nyckelord :Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

    Sammanfattning : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. LÄS MER