Sökning: "Brand Loyalty"

Visar resultat 16 - 20 av 500 uppsatser innehållade orden Brand Loyalty.

  1. 16. Love is all you need - Defining the concept of love brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lisa Lindenmeyer; Franziska Seifried; Alma Varga; [2023]
    Nyckelord :brand love; brand-customer relationship; brand loyalty; love brands; Business and Economics;

    Sammanfattning : Purpose: The term “love brand” has recently become a buzzword among marketing practitioners. Therefore, the purpose of this paper is to define this concept, its elements, and how customers express the love they feel towards their love brand(s) in order to create a shared understanding among practitioners and the academic world. LÄS MER

  3. 17. How Influential Are They? An explorative study into the relationship between consumer-based brand equity and influencer endorsements.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Syeda Saana Hashmi; Fatima Khan; [2023]
    Nyckelord :Influencer; influencer endorsement; brand equity; brand loyalty; brand image; brand awareness; trust; knowledge; expertise; authenticity. ;

    Sammanfattning : Purpose: This paper aims to explore the relationship between an influencer’s endorsement of a brand and the subsequent brand’s equity within a consumer’s mind. Research Question: How will an influencer endorsement influence a consumer’s brand equity?  Design, Methodology, and Approach: The authors of this paper used a qualitative approach, inductive structure. LÄS MER

  4. 18. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

  5. 19. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
    Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

    Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

  7. 20. Är uppmärksamhet verkligen allt? : En kvalitativ/kvantitativ studie om hur social marknadsföring påverkar attitydlojaliteten

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Anton Nilsson; Edmon Ferizi; [2023]
    Nyckelord :Social marketing; Brand loyalty; Attitude loyalty; Social marknadsföring; Varumärkeslojalitet; Attitydlojalitet;

    Sammanfattning : The purpose of the study was to investigate consumer attitudes towards a brand that in itscampaigns presents a social problem for attention. The study is based on theories in threemain areas, controversial marketing, brand loyalty and purchase behavior. LÄS MER