Sökning: "Brand Management"
Visar resultat 16 - 20 av 1110 uppsatser innehållade orden Brand Management.
16. "How can tech startups enhance their customer retention and acquisition
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. LÄS MER
17. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
18. Internt varumärkesarbete : En kvalitativ studie av ledningens varumärkesarbete i ett franchisebolag
Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för datavetenskapSammanfattning : Bakgrund: För att bygga ett starkt varumärke krävs det att det interna varumärket genomsyrar hela organisationen. För att lyckas med detta måste företagen arbeta med sitt interna varumärke vilket innebär att de skall behandla sina medarbetare som sina interna kunder. LÄS MER
19. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. LÄS MER
20. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. LÄS MER