Sökning: "Brand Owned Touchpoints"

Hittade 2 uppsatser innehållade orden Brand Owned Touchpoints.

  1. 1. Live shopping as a tool to create an engaging customer experience

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Arvid Ekelöw; Vendela Lundberg; [2022]
    Nyckelord :Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Sammanfattning : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. LÄS MER

  3. 2. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Emma Nyberg; Mathias Soini; [2017]
    Nyckelord :Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Sammanfattning : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. LÄS MER