Sökning: "Brand Personality"

Visar resultat 1 - 5 av 142 uppsatser innehållade orden Brand Personality.

  1. 1. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    Magister-uppsats, Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Författare :Karolina Bergman; Daniela Sundin; [2019]
    Nyckelord :Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Sammanfattning : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. LÄS MER

  2. 2. Den offentliga sektorn och dess employer branding : En studie med fokus på högskolestudenters perspektiv på den offentliga sektorn som en potentiell arbetsgivare

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande

    Författare :Haris Agovic; [2019]
    Nyckelord :Employer branding; brand personality; symbolic attributes; attraction; communication; Employer branding; brand personality; symboliska attribut; attraktion; kommunikation;

    Sammanfattning : Sveriges generationsväxling på arbetsmarknaden kommer innebära nya rekryteringsbehov för samtliga arbetsplatser. Inom den offentliga sektorn lär det behövas rekrytera upp mot en halv miljon medarbetare fram till år 2020. LÄS MER

  3. 3. Social Media Influencers as Human Brands

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Liina-Lotta Latvala; Lauren Mocol; [2019]
    Nyckelord :Brand personality; consumer-brand identification; brand trust; human brands; influencer marketing; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to quantitatively examine the effect of influencer brand personality in the US on follower-influencer identification and influencer trust, as a way for influencers as human brands to strengthen follower influencer relationships. Methodology: Quantitative methods were applied in this research. LÄS MER

  4. 4. Exploring brand identity practice in video game start-ups : Industrial Marketing

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Andreas Harding; [2019]
    Nyckelord :Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

    Sammanfattning : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. LÄS MER

  5. 5. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Nyckelord :Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Sammanfattning : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). LÄS MER