Sökning: "Brand Promise Understanding"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden Brand Promise Understanding.

1. 1. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Tove Näsman; Nils Hellström; [2019]
   Nyckelord :Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

   Sammanfattning : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). LÄS MER

3. 2. Delaktighet är det nya svarta : En fallstudie av internkommunikation under en organisationsförändring och Employer Branding

   Kandidat-uppsats, Fakulteten för ekonomi, kommunikation och IT

   Författare :Eelena Blomkvist; [2014]
   Nyckelord :Internal Communication; Organizational Change; Employer Brand; Employer Branding; Internkommunikation; Organisationsförändring; Arbetsgivarvarumärke; Employer Branding;

   Sammanfattning : Den här uppsatsen bygger på en fallstudie av ett callcenter i en pågående organisationsförändring och ett medvetet arbete med Employer Branding. Syftet var att undersöka vilka internkommunikativa strategier som bolaget använt sig av i inledningsfasen av organisationsförändringen samt det medvetna arbetet med Employer Branding. LÄS MER

4. 3. Internal Branding : An Empirical Study within the Swedish Bank Industry, an Employees Perspective

   Kandidat-uppsats, Ekonomihögskolan, ELNU

   Författare :Emelie Carlson; Johanna Karlström; Caroline Ahlberg; [2012]
   Nyckelord :Internal Branding; Brand Promise Understanding; Brand Commitment; Customer- Facing Employees;

   Sammanfattning : The service sector’s constant growth is followed by an increasing competition among service companies. Followed by this, the process of internal branding has become essential within the service brand building process, i.e. aligning the service company’s brand promise with employees’ behavior. LÄS MER

5. 4. Decision making when investing in sustainable technology within the building sector

   Master-uppsats, KTH/Tillämpad termodynamik och kylteknik

   Författare :Henrik Nilsson; Henrik Nordlund; [2012]
   Nyckelord :sustainable technology; building sector; decision making; investing; investment; building certifications;

   Sammanfattning : The housing and service sector in Sweden are estimated to be responsible for 40 % of the total primary energy usage (Energimyndigheten, 2011). There exist a lot of inventions that have the possibility to greatly improve the environmental performance of a building´s LCA (Life Cycle Assessment) (Swentec, 2012) (Rutqvist, 2008). LÄS MER

7. 5. Horizontal brand extensions : the key factors of success

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Ellinor Engström; Hanna Svedman; [2011]
   Nyckelord :brand extension; horizontal brand extension; luxury brand extension; brand associations; brand universe; brand equity; brand image; brand identity; brand promise; storytelling; brand extension strategies; licensing; range brand platforms; implementation errors; key factors for successful brand extensions; brand positioning; branding umbrella;

   Sammanfattning : Background: All brands need to keep moving and to keep building their stories by bringing new and exciting products or experiences. During the last twenty years, companies have been more and more convinced that their brands are among their most valuable resources and today we see an increasing trend of brand extension attempts, however with a significant number of failures, as well. LÄS MER