Sökning: "Brand Sustaining"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden Brand Sustaining.

1. 1. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sofia Steerling; Louise Edlund; [2023]
   Nyckelord :brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

   Sammanfattning : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. LÄS MER

3. 2. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
   Nyckelord :Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

   Sammanfattning : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. LÄS MER

4. 3. Staff retention in the field of engineering consultancy : A case study in a Swedish engineering consulting firm

   Master-uppsats, Högskolan Dalarna/Företagsekonomi

   Författare :Cam Ly Magnusson; [2020]
   Nyckelord :Knowledge-intensive; engineering consulting; employee turnover; employee retention; competitive advantage;

   Sammanfattning : Purpose The purpose of this case study is to explore the measures which the engineering consulting firm use to retain their employees for sustaining competitive advantage. The key focus of the research is to address the reasons for high employee turnover and connect these reasons with the measures to retain employees to maintain a low employee turnover for sustained competitive advantage. LÄS MER

5. 4. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Dora Filipovic; [2020]
   Nyckelord :Brand equity; Cause-brand Alliance; CBA; sustaining brand equity; Brand alliance;

   Sammanfattning : Purpose:                       The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. LÄS MER

7. 5. Digital marketing and its effects on Start-up business

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Ali Akeel; Manisha Gubhaju; [2020]
   Nyckelord :Start-up; digital marketing; brand awareness; building trust; consumer awareness;

   Sammanfattning : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. LÄS MER