Sökning: "Brand Value Chain"

Visar resultat 1 - 5 av 78 uppsatser innehållade orden Brand Value Chain.

1. 1. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

3. 2. The Upside of Upcycling : An Investigation of Construction Waste Materials’ Potential for Upcycling through Material Driven Design

   Master-uppsats, Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Författare :Alma Swärdh; My Hindersson Oddsberg; [2023]
   Nyckelord :;

   Sammanfattning : The main objective of this thesis is to show the potential that construction waste materials from Skanska’s projects have for upcycling. Materials are investigated through a comprehensive pre-study and their potential is showcased in developed concepts. LÄS MER

4. 3. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

   Master-uppsats, SLU/Dept. of People and Society

   Författare :Oscar Abelin; [2022]
   Nyckelord :csr communication; stakeholders; business returns;

   Sammanfattning : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. LÄS MER

5. 4. Borta bra men hemma bäst?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elias Alhar; Karl-Oscar Giertz; Måns Wirfelt; [2022]
   Nyckelord :Entreprenöriellt beslutsfattande; Supply chain management; Lägesfaktorer; Startup; Produktion; Entrepreneurial decision-making; Location factors; Manufacturing; Business and Economics;

   Sammanfattning : Title: There’s No Place Like Home?: A qualitative multiple-case study about how Swedish startups choose location of production Seminar date: June 3rd, 2022 Course: FEKH99, Bachelor Degree Project in Entrepreneurship and Innovation Management, Business administration, Undergraduate level, 15 University Credit Points Authors: Elias Alhar, Karl-Oscar Giertz och Måns Wirfelt Advisor: Joakim Winborg Keywords: Entrepreneurial decision-making; Supply chain management; Location factors; Startup; Manufacturing Research question: Which location factors are valued by decision-makers in startups when choosing location of production and why do these factors differ between startups? Purpose: The purpose of the study is to contribute with increased understanding of how decision-makers in startups argue when choosing location of production. Methodology: Qualitative multiple-case study executed through semi-structured interviews. LÄS MER

7. 5. The Case of the Halls Meat Factory Closure : Looking at processes through the eyes of the workers

   Master-uppsats, Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Författare :Filip Tedelund; [2022]
   Nyckelord :Meat Industry; Supply Chain; Labour Process Theory; Flexible Accumulation; Extended Case Method;

   Sammanfattning : This thesis aims at examining processes in capitalist food production through a case study of Vion’s Halls factory in Broxburn, Scotland, which closed in 2012. The researcher uses his position as a former employee to receive interviews with former workers at the factory to gain knowledge about what happened in the factory and how that relates to bigger developments in the economy. LÄS MER