Sökning: "Brand building tools"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden Brand building tools.

1. 1. Reputation Management in a Digital Age : How start-ups control their online reputation

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Fanny Jacobsson; Lo Meh Paw; [2024]
   Nyckelord :Online Reputation Management; Brand Equity; Startups; Image;

   Sammanfattning : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). LÄS MER

3. 2. Reklam som hörs - En kvalitativ studie av influencer marketing i podcasts

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Filippa Olin; Zaza Lindau; [2023]
   Nyckelord :Influencer marketing; podcast; retorik; ethos; logos; pathos; storytelling; identifikation; Social Sciences;

   Sammanfattning : I dagens globala mediesamhälle har digitala medier fått en allt större betydelse för individer, organisationer och samhället i stort. I takt med detta har förväntningarna på företags digitala närvaro ökat, vilket i sin tur har inneburit en större efterfrågan på nya marknadsföringsverktyg. LÄS MER

4. 3. Leveraging Service Recovery as a Marketing Tool

   Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Daniel Mubiru; Fiona Nyamache; [2023]
   Nyckelord :Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Sammanfattning : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. LÄS MER

5. 4. Building Brand Trust in E-Government among Socially Vulnerable Groups: A CaseStudy on The Swedish Tax Agency

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Nejla Salkovic; Ebba Freidenvall; [2022]
   Nyckelord :Brand Trust; Affective Trust; Cognitive Trust; E-Government; E-services; Information Quality; System Quality; Service Quality; Digitalization;

   Sammanfattning :  The purpose of this thesis is to gain an understanding of how public agencies can increase theirbrand trust by adapting technologies and digital strategies which target inclusiveness forsocially vulnerable groups. To obtain the research purpose, the study explores how the SwedishTax Agency work to adapt its digital tools and the ways in which these digital tools contributeto gaining brand trust. LÄS MER

7. 5. Simulation of a prototype of the LDMX hadronic calorimeter and analysis of test beam data

   Master-uppsats, Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

   Författare :Péter György; [2022]
   Nyckelord :LDMX; HCal; TS; prototype; Physics and Astronomy;

   Sammanfattning : The Light Dark Matter eXperiment (LDMX) is an upcoming experiment to test the existence of dark matter in the mass range of 1 MeV - 1 GeV. It does so by looking for missing momentum and energy in collisions of an electron beam and a tungsten target, which could potentially indicate the existence of dark matter. LÄS MER