Sökning: "Brand equity"

Visar resultat 1 - 5 av 365 uppsatser innehållade orden Brand equity.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Nyckelord :Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  2. 2. Shared Field of Play, Being Part of a Team, Being Part of an Organization: Effects on Building a Personal Brand in Team Sports

    Master-uppsats, Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL); Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Författare :William Rydell; Julian Kneubühler; [2018]
    Nyckelord :Personal brand; shared field of play; being part of a team; being part of an organization;

    Sammanfattning : The purpose of this thesis was to identify what effects shared field of play, being part of a team and being part of an organization has on building brand equity for athletes in team sports. Even though personal branding of athletes has received academic coverage over the past years, the role of the shared field of play, being part of a team and being part of an organization have been overlooked. LÄS MER

  3. 3. Attraktion vid första ögonkastet : Hur Employer Brands används för att attrahera nyexaminerade studenter

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Författare :Filip Mosesson; Jens Sintéus; [2018]
    Nyckelord :Employer Brand; Employer Branding; Employer Value Proposition; Employer Brand Equity;

    Sammanfattning : Konkurrensen på den svenska arbetsmarknaden om nyexaminerade universitetsstudenter har intensifierats drastiskt under de senaste åren. Svenska arbetsgivare har därför ett svårare arbete framför sig kring att hitta högkvalitativ personal som passar organisationen. LÄS MER

  4. 4. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Sylvia Karanja; Björn Arvesen; [2018]
    Nyckelord :platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

    Sammanfattning : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. LÄS MER

  5. 5. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
    Nyckelord :Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

    Sammanfattning : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. LÄS MER