Sökning: "Brand exploratory"

Visar resultat 1 - 5 av 203 uppsatser innehållade orden Brand exploratory.

1. 1. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Hanna Halilovic; [2023-07-03]
   Nyckelord :Cancel culture; Fashion industry; Influencer marketing; Social media; Identity creation; Brand community; Consumer community; Brand co-creation;

   Sammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER

3. 2. Where there is road, there is fire (influence): An exploratory study on the influence of roads in the spatial patterns of Swedish wildfires of 2018

   Master-uppsats, Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

   Författare :Gabriel Romeo Ferriols Pavico; [2023]
   Nyckelord :Geography; GIS; Wildfire; Fire Spatial Patterns; Road; Conformity; FWI; Earth and Environmental Sciences;

   Sammanfattning : This study focuses on the Swedish wildfire season of 2018, when the country incurred ten times more than the average burnt area that occurred in previous years. The study aims to address a broad research question: Do roads influence the size of the burned area? This study fills the gap in research on the effects of roads in the spatial patterns of wildfires. LÄS MER

4. 3. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Janika Förnges; Britta Sieling; [2023]
   Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

   Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

5. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   Magister-uppsats,

   Författare :Yiming Yuan; Ziying Lai; [2023]
   Nyckelord :;

   Sammanfattning : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. LÄS MER

7. 5. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

   Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Författare :Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
   Nyckelord :Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

   Sammanfattning : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. LÄS MER