Sökning: "Brand identity creation"
Visar resultat 1 - 5 av 79 uppsatser innehållade orden Brand identity creation.
1. Visuella komponenter som sätter tobaksfria nikotinprodukter i centrum : En kvalitativ semiotisk bildanalys med kompletterande textanalys av Vont, Volt och Zone X visuellla kommunikation på Instagram
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Följande studie granskar kommunikationen från tobaksfria nikotinföretag på Instagram. Syftet är att inom forskningsfältet marknadskommunikation, undersöka den visuella kommunikationen och kompletterande textuella element på Instagram och vilka kommunikativa strategier företagen använder sig av. LÄS MER
2. THE IMPACT OF CANCEL CULTURE ON CONSUMERS IN THE FASHION INDUSTRY - An exploratory qualitative study on post-millenials
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The growth of cancel culture has been rapid within marketing and consumption during recent years. With the emergence of cancel culture, consumers have been enabled to use their voices to hold brands accountable, where social media has made information easily available making consumers constantly informed. LÄS MER
3. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. LÄS MER
4. Navigating the Evolving World of Fashion In-Game Advertising
Master-uppsats, Uppsala universitet/Medier och kommunikationSammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER
5. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction
Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/FöretagsekonomiSammanfattning : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. LÄS MER