Sökning: "Brand innovation model"

Visar resultat 1 - 5 av 44 uppsatser innehållade orden Brand innovation model.

1. 1. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Hanna Hedin; Emma Salqvist; [2023]
   Nyckelord :Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

   Sammanfattning : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. LÄS MER

3. 2. Organisatoriskt köpbeteende inom business-to-business : En kvalitativ studie om hur organisatoriskt köpbeteende påverkar köpbeslut inom business-to-business

   Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Anton Sköld; Oskar Sjölund; [2023]
   Nyckelord :B2B; Organizational buying behavior; Brand preference; Emotions; B2B; Organisatoriskt köpbeteende; Varumärkespreferenser; Känslor;

   Sammanfattning : The fact that brands create trust and develop cognitive and emotional ties with customers are well recognized. However, this is primarily associated with B2C markets. More recent studies admit to the fact that despite the differences between B2C and B2B contexts brands can have valuable features in B2B as well as B2C. LÄS MER

4. 3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

   Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
   Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

   Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER

5. 4. Digitala marknadskommunikationer i startup-företag : En kvalitativ studie om hur startup-företag i södra Sverige använder digitala marknadskommunikationer för att stärka relationen till intressenter.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Jacob Petersson; [2022]
   Nyckelord :Startup companies; digital marketing; media channels; brand; stakeholders.; Startup-företag; digital marknadsföring; mediekanaler; varumärke; intressenter;

   Sammanfattning : Abstract Title: Digital marketing communications in startup companies Author: Jacob Petersson Supervisor: Olga Rauhut Kompaniets Keywords: Startup companies, digital marketing, media channels, brand, stakeholders. Problem formulation: What marketing communication do startup companies use today in digital forums and how important is it for the relationship with the stakeholders? Purpose: The study will investigate digital marketing communications for startup companies in southern Sweden. LÄS MER

7. 5. Försäljning viktigare än välmående? : En kvalitativ studie om hur influencer marketing på Instagram påverkar unga kvinnors köpintentioner och självbild.

   Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Författare :Filippa Carle; Alma Abrahamsson; [2022]
   Nyckelord :Köpintentioner; influencer marketing; självbild.;

   Sammanfattning : The purpose of the study is to gain a greater understanding of how young women's self-image is affected by exposure to influencer marketing on Instagram. Also, the purpose is to explore how the impact of influencer marketing on self-image contradicts to the purpose of increasing the consumer's purchase intentions. LÄS MER