Sökning: "Brand management"

Visar resultat 1 - 5 av 838 uppsatser innehållade orden Brand management.

  1. 1. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

    Master-uppsats, Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

    Författare :Oskar Castillo Ellström; Tomas Andersson; [2019]
    Nyckelord :;

    Sammanfattning : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. LÄS MER

  2. 2. Talent attraction in Swedish Gaming Industry : An exploratory study.

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
    Nyckelord :gaming; start-ups; talent attraction; innovation; employer brand;

    Sammanfattning : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. LÄS MER

  3. 3. Drivkraften till hållbarhet

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Martin Frankendal; Valdemar Lennartsson; Eric Witt; [2019]
    Nyckelord :Sustainability; Resource alteration; Resources; Resource based-view; Triple bottom line; Business and Economics;

    Sammanfattning : Title: The Driving Force of Sustainability - A Case Study of Brinova Fastigheter AB Seminar date: 2019-06-05 Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic Management Undergraduate Level Authors: Martin Frankendal, Valdemar Lennartsson & Eric Witt Advisor: Devrim Göktepe-Hultén Purpose: The purpose of this study is to examine which the driving forces are to implement sustainability in the business model and how this is implemented through a resource perspective. In the study this is analyzed in order to describe how a company's resources are organized and customized for their sustainable initiatives. LÄS MER

  4. 4. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Romy Brand; [2019]
    Nyckelord :national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

    Sammanfattning : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. LÄS MER

  5. 5. City Competitiveness and Branding : Identities and strategies in two Swedish municipalities

    Kandidat-uppsats, Uppsala universitet/Kulturgeografiska institutionen

    Författare :Gustav Hodges-Dexner; [2019]
    Nyckelord :Place branding; Competitive identity; City development; Municipalities; Brand management;

    Sammanfattning : As the world-economy becomes increasingly competitive, places adopt different methods to elevate their attractiveness. The paper examines how two medium-sized Swedish cities, Uppsala and Västerås, develop their own competitiveness, identities, and images in relation to the principles and concepts laid out by Simon Anholt in his book Competitive identity: The New Brand Management for Nations, Cities and Regions (2007). LÄS MER