Sökning: "Brand parody"

Hittade 4 uppsatser innehållade orden Brand parody.

  1. 1. You can’t use confusion to dilute a famous brand : A comparative study of the approaches of the EU and South Africato dilution

    Magister-uppsats, Uppsala universitet/Juridiska institutionen

    Författare :Kabelo Mutubi; [2019]
    Nyckelord :Trademark law; European Union Trademark law; Dilution; Comparative law; freedom of expressions; South Africa; Varumärkesrätt; Europeiska unionen Varumärkesrätt; Utspädning; Jämförande lag; yttrandefrihet; Sydafrika;

    Sammanfattning : The primary objective of the study as contained in this thesis is the discussion of the approaches to dilution taken by the legal systems of the European Union and South Africa. Although a comparative methodology is employed the discussion grounds the separate development of the anti-dilution provisions in both systems first before discussing comparisons and diverging approaches (should they exist). LÄS MER

  3. 2. Lev ett grönt år med ICA och surfa Com Hem style : En kvalitativ studie om hur Com Hem och ICA förmedlar innehållet i TV-reklamen till TV-tittaren

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för konst, kommunikation och lärande

    Författare :Abian Hirsi; [2017]
    Nyckelord :Varumärke; marknadskommunikation; reklam; comhem; ica;

    Sammanfattning : Television advertising has many different tasks. Some aims primarily to entertain while some companies use TV advertising to promote their brand and products. However, television advertising may be misleading. The message of the TV commercial konsekvent disappears with all the content in a TV commercial. LÄS MER

  4. 3. Online Spoof Illustrations in the Aftermath of a Reputational Brand Crisis: Defining the Phenomenon and Its Consequences for Brand Management

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Eric Eichinger; Jens Gudacker; [2016]
    Nyckelord :Spoof Illustrations; Brand Parody; Crisis Management; Stakeholder Online Reactions; Corporate Reputation; Strategic Brand Management; Business and Economics;

    Sammanfattning : Purpose: The purpose of this thesis is to explore the phenomenon of online spoof illustrations that are created in the aftermath of a reputational brand crisis. In a first step, characteristics of these illustrations are assessed and categorized. Subsequently, their impact on a brand’s reputation is investigated. LÄS MER

  5. 4. Att vara rolig på någon annans bekostnad: varumärkesparodiers effekter på det avsändande varumärket

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hanna Holmström; Isa Widerståhl; [2013]
    Nyckelord :Brand parody; Brand attitude; Comparative advertising; Humor;

    Sammanfattning : A challenge faced by marketers is to make their products stand out in today's cluttered marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. LÄS MER