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Visar resultat 1 - 5 av 143 uppsatser som matchar ovanstående sökkriterier.

1. 1. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

3. 2. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

   Kandidat-uppsats, Jönköping University

   Författare :Emma Steén; Ebba Blomberg; [2023]
   Nyckelord :Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

   Sammanfattning : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. LÄS MER

4. 3. Navigating the Evolving World of Fashion In-Game Advertising

   Master-uppsats, Uppsala universitet/Medier och kommunikation

   Författare :Evgenia Maria Botini; [2023]
   Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER

5. 4. Den maskulina motorbranschen och unga kvinnors möjligheter : Betydelser av genus i säljaryrket

   Magister-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Åsa Kjörling; [2023]
   Nyckelord :masculinity; diversity; vehicles; women; workplace; equality; gender;

   Sammanfattning : The purpose of this essay is to provide an insight into the role of women in male dominated workplaces who sell recreational and other vehicles, and why there is so few women working in this area even though there are a lot of women using these kinds of vehicles. I have chosen cultural analytics as my staring point because it gives me the tools to problematize and put a light on the phenomena of women in male dominated workplaces and what can be done to further increase diversity within these workplaces. LÄS MER

7. 5. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. LÄS MER