Sökning: "Brand recognition"

Visar resultat 16 - 20 av 143 uppsatser innehållade orden Brand recognition.

  1. 16. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

    Master-uppsats, Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Författare :Bjarke Røn Knudsen; [2022]
    Nyckelord :national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

    Sammanfattning : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. LÄS MER

  3. 17. Adpocalypse : The new privacy legislations’ impact on digital advertisement in Sweden

    Master-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Rebecca Hansson; [2022]
    Nyckelord :Media Planning; Digital Ads; Third-party tracking; Data mining; Internet Privacy Concerns and Regulations;

    Sammanfattning : 2020 and 2021 were shocking years for advertising and digital marketing since both Apple and Google announced that they would limit third-party tracking. Google and Apple’s news created turmoil in the marketing business sector since advertisers no longer will be able to target and track the success of their digital ads as efficiently and effectively. LÄS MER

  4. 18. Drivers leading Olympic Athletes to Entrepreneurial Opportunities: An Analysis of the US Olympic Team from Tokyo 2020 : A bachelor thesis that analyzes the drivers towards entrepreneurship amongst US Olympic athletes with a qualitative research design.

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Julian Abuzeni; Kristaps Obodnikovs; [2022]
    Nyckelord :Drivers; Entrepreneurial Opportunities; Olympic Athletes; Team USA; COVID-19;

    Sammanfattning : Background: The authors have observed that Olympic athletes of Team USA supplement their income, or finance themselves entirely, through entrepreneurial opportunities. This study focuses on Olympic Athletes from the United States - with a limitation to members of the US Olympic Rowing Team that competed at the Tokyo 2020 Olympic Games. LÄS MER

  5. 19. Evaluation of a Solar Map : Investing in Household PV from a Prosumer Standpoint

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Lina Hjort; [2022]
    Nyckelord :Solar map; prosumers; solar PV; consumer behavior; decision making; Solkarta; prosument; solceller; konsumentbeteende; beslutsfattning;

    Sammanfattning : Investment in solar power is increasing in Sweden and especially the smaller installation below 20 kW which is typical for villa roofs. Potential prosumer can use a solar map, an interactive online tool, to investigate the solar potential of their roof based on a geographical data. LÄS MER

  7. 20. Politiker på nätet - Nutidens influencers? : En kvalitativ innehållsanalys om svenska partiledares framställning på Instagram. 

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Thea Olsson; [2022]
    Nyckelord :Instagram; party leader; political communication; self-presentation; personal brand; Goffman; semiotic analysis; Instagram; partiledare; politisk kommunikation; självpresentation; personligt varumärke; Goffman; semiotisk analys;

    Sammanfattning : A qualitative study of the Swedish party leader’s presentation on Instagram.  Social media has become a big part of political communication. It makes it possible to spread messages and information directly to its voters without having to go through the traditional media, which they needed to before the age of social media. LÄS MER