Sökning: "Brand recognition"

Visar resultat 21 - 25 av 143 uppsatser innehållade orden Brand recognition.

1. 21. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Anna Pilz Sonnby; Pauline Knutsson; [2022]
   Nyckelord :startup branding; brand strategy; brand building; branding;

   Sammanfattning : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. LÄS MER

3. 22. Den kristna ljudboken : något för den svenska bokmarknaden?

   Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

   Författare :Sharon Elbaz; [2021]
   Nyckelord :Ljudbok; kristen litteratur; streamintjänst; varumärkesteori; Honneth teori; kristen ljudbok; minoritetsgrupp; förlagskunskap; bokmarknadskunskap; Cultural Sciences;

   Sammanfattning : The audiobook is a format that has invaded the Swedish book market. Through it’s format it has made literature available to more people, just like the paperback did when it was first introduced on the market. LÄS MER

4. 23. Coopetition as a Cultural Phenomenon: A qualitative, ethnography-inspired case study on the interrelation between organizational culture and intra-organizational coopetition

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alice Westman; Lucas Wattengaard; [2021]
   Nyckelord :intra-organizational coopetition; multi-brand organization; multi-unit organization; organizational culture; recognition; Business and Economics;

   Sammanfattning : Purpose: Our purpose with this study is to examine the employee perception of the organizational culture and intra-organizational coopetition within a multi-brand organization. Through this investigation the study aims to unveil the concept of coopetition in the light of cultural assumptions, focusing on the interrelation between organizational culture and coopetitive practices. LÄS MER

5. 24. Brand Recognition in Online Display Advertising : An Exploratory Study Based on Logo Detection

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Clément Morin; [2021]
   Nyckelord :Logo Detection; Online Advertisements; Display Advertising; Automatic Brand Detection; Logotypigenkänning; Online annonsering; Automatisk varumärkesigenkänning;

   Sammanfattning : While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. LÄS MER

7. 25. Detection and categorization of suggestive thumbnails : A step towards a safer internet

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Matheus Oliveira Franca; [2021]
   Nyckelord :Suggestive Image Recognition; Deep Learning; NSFW; CNN; Förslag på bildigenkänning; Deep Learning; NSFW; CNN;

   Sammanfattning : The aim of this work is to compare methods that predict whether an image has suggestive content, such as pornographic images and erotic fashion. Using binary classification, this work contributes to an internet environment where these images are not seen out of context. LÄS MER