Sökning: "Brand sense"

Visar resultat 1 - 5 av 166 uppsatser innehållade orden Brand sense.

  1. 1. “LIVE, BREATHE, TESLA” : En kvalitativ studie om gemenskap och kundlojalitet i Teslas svenska Facebook-community

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Shajan Bakir; Joel Arvid Olai; [2024]
    Nyckelord :brand community; customer loyalty; Tesla; Facebook;

    Sammanfattning : The primary objective of the research was to examine the motivations behind members’ participation in Tesla’s online community on Facebook and explore how member interaction influences engagement and loyalty towards Tesla. The emergence of new technologies has intensified the complexity of understanding user behaviors. LÄS MER

  3. 2. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Claudia Malmqvist; Claes Hedlund; [2023]
    Nyckelord :Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

    Sammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER

  4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  5. 4. Engagemang i online brand community : En kvalitativ studie om aktiva medlemmar

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Matilda Andersson; Johann Bäckström; Nathalie Gullander; [2023]
    Nyckelord :Online brand community; community; engagement; members; affective engagement; cognitive engagement; behavioral engagement; Online brand community; community; engagemang; medlemmar; affektivt engagemang; kognitivt engagemang; beteendemässigt engagemang;

    Sammanfattning : Studien syftar till att undersöka engagemang i ett online brand community (OBC) för att få en djupare förståelse för medlemmars engagemang i Sverige. Empirin samlades in genom en kvalitativ metod bestående av 13 semistrukturerade intervjuer med aktiva medlemmar. LÄS MER

  7. 5. Quality assessment of private weather station Netatmo

    Kandidat-uppsats, Lunds universitet/Förbränningsfysik; Lunds universitet/Fysiska institutionen

    Författare :Viktor Israelsson; [2023]
    Nyckelord :netatmo; meteorology; smhi; weatherstation; Physics and Astronomy;

    Sammanfattning : Netatmo is a brand of private weather stations that over the past decade, in many countries, have grown to outnumber the number of government based weather stations. In most fields of research, a high number of data points can increase accuracy and precision. LÄS MER