Sökning: "Brand-Management"

Visar resultat 1 - 5 av 282 uppsatser innehållade ordet Brand-Management.

  1. 1. Drunk Elephant: The New Toys’R’Us?

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Diep My Dinh; Talía Yepes; Ida-Nora Hammar; [2024]
    Nyckelord :gen alpha; corporate brand; branding; beauty care branding; moral philosophy; gen alpha marketing; Philosophy and Religion; Social Sciences; Business and Economics;

    Sammanfattning : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. LÄS MER

  3. 2. Candy clash: M&M’s caught in the crossfire

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elena Rüffel; Mathea Talene Herzberg; Andrea Pachaly; [2024]
    Nyckelord :reputation; crisis communication; corporate brand management; brand identity; stakeholder relations; anti-brand communities; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :William Nordlund; Mattias Johansson; [2023-07-03]
    Nyckelord :Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

    Sammanfattning : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. LÄS MER

  5. 4. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Vendela Axelsson; David Löfven; [2023-06-28]
    Nyckelord :Sustainability ⋅ Business ethics ⋅ Supply chain ⋅ CSR ⋅ Scandinavian Retail Industry;

    Sammanfattning : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. LÄS MER

  7. 5. The international brand management as a capability to stay competitive during changing market conditions

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Felicia Klara Sundelin; Vilma Johansson; [2023-06-28]
    Nyckelord :;

    Sammanfattning : .... LÄS MER