Sökning: "Branded online communities"

Hittade 1 uppsats innehållade orden Branded online communities.

  1. 1. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Nyckelord :Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Sammanfattning : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. LÄS MER