Sökning: "Branded online communities"
Hittade 1 uppsats innehållade orden Branded online communities.
1. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : This study aims to explore how interaction drivers in a branded online community impacts the brand perception among members of a community. Understanding brand perception is important since brand management is crucial for differentiating on the market. LÄS MER
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