Sökning: "Branding Jonas"
Visar resultat 1 - 5 av 28 uppsatser innehållade orden Branding Jonas.
1. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. LÄS MER
2. ”En liten kommun med en liten kommuns utmaningar” – en kvalitativ studie om employerbranding i offentlig sektor
Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : The purpose of this study is to enhance understanding of how a medium-sized municipality works with employer brand-activities with a focus on identifying the process's success-factors and challenges. To answer the purpose of the study, a qualitative methodology was applied where six semi-structured interviews and five observations were conducted. LÄS MER
3. Hur skapas positiva platsambassadörer av invånare? : En dynamisk modell
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Abstract Title: How to create positive place ambassadors? Level: Final assignment for bachelor’s degree in business administration Authors: Helena Green & Jessica Olsson Supervisor: Jonas Molin & Lars-Johan Åge Examiner: Maria Fregidou-Malama Date: May 2020 Aim: The aim of the study is to understand and investigate how residents can become positive place ambassadors for their place of residence. This by researching which factors that can contribute to developing positive ambassadorship of residents in a city and how the interaction between these factors relates and connects. LÄS MER
4. Konsumenters emotioner gentemot det personliga varumärket : En kvalitativ studie
Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Titel: Konsumenters emotioner gentemot det personliga varumärket – En kvalitativ studie. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi. Författare: Rebecca Enblom och Amanda Pettersson. Handledare: Jonas Molin och Lars-Johan Åge. LÄS MER
5. "Hej hej Jonas!" : Selfier som reflexiva projekt i skapandet av självidenitet.
Kandidat-uppsats, Linnéuniversitetet/Institutionen för musik och bild (MB)Sammanfattning : As today’s most commonly used Self-portraits, this essay analyses the Selfie as a modern andvisual phenomenon which for its users contribute a reflexive project of the Self-Identity. Thepurpose of this paper was to systematical study specific features of the Selfie, according tovisual studies. LÄS MER