Sökning: "Branding in the Service Sector"
Visar resultat 1 - 5 av 25 uppsatser innehållade orden Branding in the Service Sector.
1. Balansen mellan det personliga varumärket och företagets varumärke
Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)Sammanfattning : The purpose of the study was to increase understanding of how the personal brand stands in relation to the corporate brand in the real estate brokerage industry. In addition, the study addresses the management of the balance between personal brand and corporate brand from the corporate perspective. LÄS MER
2. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. LÄS MER
3. Communication works for those who work at it – John Powell, An empirical study investigating the influence of corporate brand identity on brand performance
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : In recent years, corporate branding and its potential benefits on brand performance has become an increased area of interest for both researchers and communication professionals. This study aims to deepen and increase knowledge about the concept of corporate brand identity and its influence on brand performance in the communications sector and answer the research question; How do the dimensions of corporate brand identity influence brand performance within the communications sector? To achieve this, a quantitative approach was employed and the B2B service brand identity scale as well as the Brand performance scale was used to measure the influence through a digital survey in 14 Swedish agencies with a total of N=105 respondents. LÄS MER
4. Branding Public Transportation in Sweden
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. LÄS MER
5. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment
Magister-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). LÄS MER
