Sökning: "Brandon Michael"

Hittade 1 uppsats innehållade orden Brandon Michael.

  1. 1. Branding is not rocket science… it is harder : En kvalitativ studie om hur konsultföretag arbetar med brand equity

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Alma Hamulic; Brandon Michael; [2020]
    Nyckelord :Consultancy; brand equity; CBBE Model; Business-to-Business branding;

    Sammanfattning : Research Questions: How do consulting companies work to strengthen the brand's structure?What impact does brand equity and its components have on consulting firms? Purpose: The purpose of this study is to contribute with new knowledge as well as increase the understanding of brand equity and how its components contribute to strengthening the consultancy's brand. The study also aims to explore how companies create competitive advantages in a constantly evolving market. LÄS MER