Sökning: "Brands"

Visar resultat 1 - 5 av 1650 uppsatser innehållade ordet Brands.

  1. 1. ALGORITMISK INTERVENTION Om kulturarbetares arbete med Instagram

    Master-uppsats, Göteborgs universitet/Institutionen för kulturvetenskaper

    Författare :Linn Gustavsson; [2019-10-10]
    Nyckelord :digitalt arbete; kulturindustri; synlighetsarbete; algoritmer; Instagram; marknadsföring; kulturarbete; disciplin;

    Sammanfattning : The topic of this study is the introduction of social networking sites as an arena for personal advertising in the culture industries. Through a case study on cultural workers’ digital labour on Instagram, the study examines the ways in which a social networking site such as Instagram disciplines its users with regard to labour time as well as cultural production. LÄS MER

  2. 2. Breaking in Clarinet Reeds - Techniques and their Effectiveness

    Master-uppsats, Göteborgs universitet/Högskolan för scen och musik

    Författare :Naira Fernandez-Bhogal; [2019-10-02]
    Nyckelord :clarinet; single reeds; breaking in reeds; reed brands; humidity; single reed adjustment techniques; scraping; reed warping;

    Sammanfattning : A comparison of different clarinet reed soaking methods and their effectiveness.... LÄS MER

  3. 3. How the most liked brands on Facebook interact with their customers

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Julia Barbosa Lucas; [2019-08-06]
    Nyckelord :Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Sammanfattning : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. LÄS MER

  4. 4. Customer involvement through social media in the product development process within the luxury goods industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Granström; Iris Minö; [2019-07-09]
    Nyckelord :Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Sammanfattning : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. LÄS MER

  5. 5. Finding the right influencer – An exploratory study within the beauty industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elias Davidsson; Danial Ahmad; [2019-07-04]
    Nyckelord :;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER