Sökning: "Brian Robert Leon"
Hittade 1 uppsats innehållade orden Brian Robert Leon.
1. What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose: To examine the relationship between Brand Trust and Trust in Technology and establish a connection between the two with an additional examination into cognitive and affective trust. Research Method: This study is based on a qualitative research method and the data collection method selected is semi-structured interviews. LÄS MER
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