Sökning: "Brick-and-Mortar"

Visar resultat 1 - 5 av 82 uppsatser innehållade ordet Brick-and-Mortar.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

    Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

  3. 2. Culpa in Code: Exploring Autonomous Algorithmic Collusion under EU Competition Law

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska fakulteten; Lunds universitet/Juridiska institutionen

    Författare :Carl Brinnen; [2023]
    Nyckelord :AI; Algorithms; Competition Law; Anti-trust Law; EU; Fault; Intent; Negligence; Dolus; Culpa; Digital Eye; Law and Political Science;

    Sammanfattning : Algorithms wield an increasingly significant influence in our everyday lives. Both in traditional brick-and-mortar markets, and particularly in the digital markets, companies use algorithms for various operations. Instances of algorithmic collusion have already surfaced. However, a more signifi-cant threat may await. LÄS MER

  4. 3. In the Business of Doing Good: A case study on social entrepreneurship within the small-scale rental sector in South African townships

    Kandidat-uppsats, Lunds universitet/Ekonomisk-historiska institutionen

    Författare :Ellen Lindén-Urnes; [2023]
    Nyckelord :backyard rental; small-scale rental; affordable housing; social entrepreneurship; impact; Cape Town; Business and Economics;

    Sammanfattning : Housing crises have become a global phenomenon, including in South Africa. Neither the South African government nor the market have been able to sufficiently address the growing housing deficit across the nation, especially not in the affordable rental sector. LÄS MER

  5. 4. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    Magister-uppsats, KTH/Ljusdesign

    Författare :Janani Narayanan; [2023]
    Nyckelord :Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Sammanfattning : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. LÄS MER

  7. 5. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Axel Hjerpe; Daniel Palmgren; [2023]
    Nyckelord :Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Sammanfattning : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. LÄS MER