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1. 1. ”Vad gör bibblan på Facebook?” En studie av ungdomars uppfattningar om bibliotekens marknadsföring och kommunikation i sociala medier

   Magister-uppsats, Högskolan i Borås/Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan

   Författare :Sofia Lutman; [2014]
   Nyckelord :sociala medier; relationsmarknadsföring; kommunikation; användare; bibliotek 2.0; bibliotek; ungdomar; marknadsföring;

   Sammanfattning : The purpose of this study is to examine young people’s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries’ digital services? Prior research is divided into three themes: library development, marketing, and young people. LÄS MER